experience
philosophy
guest talk
studio
innovation
product
news
about us
CEO message
b-ex way
corporate information
history
offices
business
b-ex SDGs
japanese
product -japanese site-
for salons
for consumers
A playful hair care brand for men born out of Loretta brand.
The award winning zero carbon beauty brand that contributes to sustainable activities
“The most manageable hair care experience ever ” with flattering fragrance
A hair styling brand which enables your hair to be comfortable as YOU
Care styling brand for mature women developed with female hair stylists.
Mild and additive-free hair care brand with natural herbal aroma and botanical ingredients.
Reduce the stress of stiffness and odor, and control the form of your hair to make it manageable as desired.
The newly reborn Honeyce. "Honey" and "naturally derived amino acids" soothe hair damage.
Straightening products that create the soft, natural, straight hair that everyone dreams of.
A hair color brand that brings ultimate solution to Asian hair in achieving beautiful Ash tone
Clean beauty hair care brand that helps you achieve healthy and beautiful scalp and hair with natural clay
Hair color brand that achieves high color saturation like “hair manicure”
Total cosmetic hair care brand produced by the professionals and the women who treat yourself
Non-dust type bleaching and decolorizing agent that enables speedy high bleaching with excellent usability.