Non-dust type bleaching and decolorizing agent that enables speedy high bleaching with excellent usability.

Care styling brand for mature women developed with female hair stylists.

A hair styling brand which enables your hair to be comfortable as YOU

Hair color brand that achieves high color saturation like “hair manicure”

A hair color brand that brings ultimate solution to Asian hair in achieving beautiful Ash tone

Reduce the stress of stiffness and odor, and control the form of your hair to make it manageable as desired.

Total cosmetic hair care brand produced by the professionals and the women who treat yourself

“The most manageable hair care experience ever ” with flattering fragrance

Straightening products that create the soft, natural, straight hair that everyone dreams of.

Clean beauty hair care brand that helps you achieve healthy and beautiful scalp and hair with natural clay

A playful hair care brand for men born out of Loretta brand.